Willard’s Brewery approached me to explore a new packaging system for its Austin beer lineup, with a look that felt approachable, a little nostalgic, and flexible enough to give each beer its own personality. The resulting concept pairs a consistent retro-inspired structure with bold color coding, playful typography, and distinctly Austin touches across the core and seasonal releases. The client ultimately consolidated its beer and seltzer brands under another existing name, so the Willard’s packaging was never produced. These selected concepts show the packaging direction developed before that shift.
Role
Creative Direction • Packaging Design • Brand Development • Production Artwork • Product Visualization
