A playful packaging system created to bring La Barbecue’s bold Austin personality to a proposed retail line of sauces and rubs. The collection uses hand-drawn characters, punchy lettering, and flavor-specific color to keep six products connected while giving each one its own attitude.
Role
Creative Partner • Packaging Design • Illustration Direction • Product Visualization
Deliverables
Sauce and Rub Packaging • Custom Product Extensions • Production Artwork • Retail Presentation Support
