A premium design refresh for Chicken Cock Whiskey’s four core expressions, building on the brand’s history, shelf presence, and unmistakable rooster personality.
I’ve been part of Chicken Cock’s story since its modern relaunch, helping shape the brand through several evolutions along the way. That history gave me a clear understanding of what needed to stay, what could change, and what would make the lineup feel unmistakably Chicken Cock.
The refresh elevated the materials, details, and overall presentation while keeping the four expressions connected as a family and easy to distinguish. Just as important, the new packaging stands out among a crowded field of whiskey brands without losing the wit and swagger of the famous Chicken Cock rooster.
As an ongoing creative partner, I helped shape the direction and carried the refresh through packaging design, product visualization, production-ready artwork, and supporting marketing assets.
Role
Creative Partner • Creative Direction • Packaging Strategy • Packaging Design
Deliverables
Core Packaging System • Label Design • Product Visualization • Production Artwork • Marketing Assets
