A retail packaging system created for a longtime Iowa City barbecue institution, extending the refreshed Jimmy Jack’s identity into four signature sauces, a rib rub, and a flexible series of limited releases.
The core line includes four sauces with bold typography and strong flavor differentiation. For seasonal and limited offerings, the system was simplified so the Jimmy Jack’s team could produce short runs in-house without losing the connection to the core packaging.
Role
Creative Partner • Brand Refresh • Packaging Design • Packaging Strategy
Deliverables
Logo Refresh • Retail Packaging • Limited-Edition Labels • Production Artwork
