A limited-release American whiskey inspired by a lost chapter of Chicken Cock history.
Chicken Cock first made its name along American trade routes like the Ohio River, and in 1860, the A.O. Tyler sank while carrying hundreds of uninsured barrels belonging to brand founder James A. Miller. Miller’s Reserve brings that story back 165 years later through a blend of whiskeys sourced from four states along the historic route, with packaging that carries the story across the full bottle. The illustrated front label gives the release a colorful, collectible presence, while the back label maps the Ohio River and connects each whiskey to its place of origin.
Role
Creative Partner • Packaging Design • Product Visualization
Deliverables
Production Artwork • Marketing Assets
