Vino de Coyol – The Taste of Pura Vida

This beverage label design project was a creative endeavor to develop a unique, colorful brand for a product that’s relatively unknown to the American consumer. Palm “wine” (in this case it’s just juice!) is quite popular in Costa Rica, as anyone who has visited there knows. Featuring illustrations of the legendary Chief Diria of the native Chorotega tribe, as well as the Coyol palm, this design is truly inspired by Costa Rican Pura Vida.