Longtime client, Grain & Barrel Spirits, licensed the Elvis brand and sought a packaging system with enough personality to live up to the name. Our the three expressions use bold typography, archival-inspired imagery, and distinct color palettes to create a cohesive lineup while giving each bottle its own character. The visual system also extends into merchandise and supporting brand assets, helping build a fuller world around the product that feels unmistakably Elvis without losing sight of the whiskey itself.
Role
Creative Partner • Packaging Design • Brand Extension • Merchandise Design
Deliverables
Bottle Labels • Packaging System • Production Artwork • Marketing Assets • Merchandise Graphics
