Case Study: Chicken Cock Whiskey

I’ve worked with Chicken Cock Whiskey since its modern relaunch over a decade ago, helping shape the brand through several generations of packaging, limited releases, retail programs and promotional work. Over time, the visual direction has evolved from the bold, playful early days toward a more confident premium whiskey brand, while keeping the history, personality and unmistakable rooster at its core.

This long relationship has given me the opportunity to work across the brand as it has grown, from evolving the core packaging system to creating limited single barrel releases, collaborations and supporting creative. My role has been both creative and hands-on, helping connect the pieces and carrying the work from concept through production.

Role
Ongoing Creative Partner • Creative Direction • Packaging Design • Product Visualization • Production Artwork • Retail Promo & Merch Extensions