A deal with the devil you say? Sure, why not! Rebranding a roadhouse icon like the (in)famous Devil’s Backbone Tavern is a tall order. We kept things bold and simple, respecting the establishment’s 80-year history and location. Project included two unique designs for the tavern’s new owners (longtime Wimberley, Texas-based clients) that included this “vintage” logo and another based on an iconic 1970s yellow sign that stands out front. Both designs will be used on merch and new hand-painted signage!