STEP 1: DISCOVERY
Our first step in planning a creative, productive website is the collection and organization of information to be used later during the actual design and programming phases. We work closely with our clients to learn more about who they are and what makes their business unique, whether it’s a site redesign or a brand new project.
Some questions we’ll ask are:
— What are the overall goals for your website?
— Who is your target audience?
— What do you want your website visitors to take away with them?
— What is your ideal time frame for this project to be completed?
— Do you have any websites that you’d like us to look at for design or functionality references?
— Do you have a marketing strategy for promoting your website after it is online?
After we’ve gotten to know you and your business a little better, we’ll work out details of a project that fits your personality and business profile as well as your budget.
STEP 2: COLORS, NAVIGATION AND DESIGN
The next step in our website development process is the design and architecture phase. During this step, ideas are converted into an initial website design. This step focuses mainly on color theory, graphic design, and mapping out the navigation flow. Our goal is to create an environment for the user to move around in easily, allowing them to intuitively find the information they are looking for (and just as importantly, to quickly find the information that you’d like them to discover).
From these design sessions come static graphics that can be viewed on screen by the client. Based on your feedback, we’ll revise these images and present them again if necessary. Once we’ve agreed on the functional architecture and design for the site’s pages, the process is taken to the programming stage.
STEP 3: PRODUCTION OF FUNCTION
During production, the page designs are programmed into a fully functional website. With our technical knowledge, the ideas and models considered in the previous phases are transformed into coded web pages that test those ideas. We support the forward-thinking goals of the W3C, and work hard to make sure our code adheres to the latest programming standards.
