STEP 1: DISCOVERY

The first step in planning a creative, productive website is similar to that of any great scientific process – the “discovery” and collection of information to be used later during the actual web design process. We work closely with our clients to learn more about who they are and what makes their business unique, whether it’s a redesign or a brand new web project.

Some questions we’ll ask are:
— What are your goals for your website?
— Who is your target audience?
— What do you want your website visitors to take away with them?
— What is your ideal timeframe for this project to be completed?
— Do you have a marketing strategy for promoting your website after it is finished?
— What are some of your favorite websites and why do you love them?

After we’ve gotten to know you and your business a little better, we’ll work out details of a project that fits your business profile as well as your budget.

STEP 2: COLORS, COFFEE AND DESIGN

The second and most time consuming step in the website development process is the design and architecture phase. During this step, ideas are converted into a functional website design. This step focuses mainly on color theory, graphic design, and mapping out the navigation flow. We want to create an environment for the user to move around in easily and intuitively find the information they are looking for.

From the fruits of these design sessions come static graphics that can be viewed on screen by the client. Based on your feedback, we’ll revise these images and present them again if necessary. Once we’ve settled on a basic functional architecture and design for the site, the process is taken to the programming level.

STEP 3: PRODUCTION OF FUNCTION

During production, the composite design is converted into a fully functional website. With our technical knowledge the ideas and models considered in the previous phases are transformed into web pages that test those ideas. Production requires that all content including text, images, audio and unique navigational elements are assembled and laid out in their appropriate places within the structure of the website.

Next, the code is evaluated to make sure the site functions smoothly & professionally. We support the forward-thinking mission of the W3C, and work hard to make sure our code adheres to the highest modern programming standards. We test all outbound and internal links, edit copy, and optimize images (decreasing resolution or adjusting dimensions to reduce file size) for faster downloading.