STEP 2: COLORS, COFFEE AND DESIGN

The second and most time consuming step in the website development process is the design and architecture phase. During this step the creative fires burn through many late nights and many more cups of espresso in the hopes of converting brainstormed ideas into a functional website design. This step focuses mainly on color scheme, graphic design, and functionality —meaning how easily the user will be able to move around the website and how quickly they will be able to reach their destination.

From the fruits of these late night design sessions, graphic composites are created, either in the form of a printout, or a digital file that can be viewed on screen, and presented to the client.

Based on feedback from the client, the necessary changes are made, and another composite produced. Once the client and developer have settled on a basic functional architecture and design for the site, the process is taken to the production level.