Glossary of Web & Design Terms

Sometimes web-speak and design/publishing terms can sound a little daunting and confusing, especially to the uninitiated. We’ve gathered a short list of some of the terms that might be most helpful to understand when beginning a new project. Can’t find what you’re looking for? Give us a shout, maybe we can help.

Ad Impression

A single appearance of an advertisement (like a clickable banner or Google AdWords advertisement) on a website.

Acrobat Reader

Sometimes called “Adobe” or just “Acrobat,” A free stand-alone application or web browser plug-in from Adobe that allows users view a PDF file in its original format and appearance.


The amount of information that can be transmitted over a network, usually measured in megabytes (MB) or gigabytes (GB). Simple HTML web pages do not require a large amount of bandwidth, but content like video can require much more. The more users clicking on your site, the more bandwidth will be used; in some cases your web hosting company may have monthly limits in place to prevent overuse of their servers.


CMS stands for Content Management System, just web-speak for software that can be installed behind the scenes of a website that allows an administrator to log in and edit designated text and images, as well and other site elements. A CMS can be a highly customizable tool to manage web content and is especially useful for people who would like to add to and edit their website content on a regular basis.


A website that catalogs the Internet by categorizing and ranking other websites using human editors. These editors screen and can subjectively place websites based on the quality of content at the time of review.

Domain Name

An individual’s or company’s unique address (i.e. on the Internet. A domain name is made up of an identifying name followed by a period and a multiple-letter suffix such as .com, .org, .net, .edu or a country code such as .ca or .uk. Usually a company is paid to secure the registration of your domain name for a period of years, and often (but not always) the same company will host the website as well.


Technology that falls in the category of “rich media.” If it moves in ways more sophisticated than a slide projector might produce, then it’s probably Flash based. Adobe, makers of Flash, claim that approximately 96% of Internet users have installed the Flash plug-in (required for display).

JPEG (.jpg or .jpeg)

A type of graphic file that is widely used for displaying images on screen. This file type does not allow animation but does provide a great amount of detail for art and photos while maintaining a relatively small file size.


A way of qualifying list subscribers who explicitly requested to be added to an email or newsletter mailing list.


A way of qualifying list subscribers who explicitly did not request to be added to an email or newsletter mailing list.

Responsive Web Design

A web design approach aimed at developing sites to provide an optimal viewing experience (easy reading and navigation with a minimum of resizing, panning, and scrolling) across a wide range of devices, from mobile phones to tablets to desktop & laptop monitors.

Rich Media

Loosely defined, any use of web technology that incorporates streaming video, audio or animation.

Search Engine

Best example: Google. A website that catalogs the Internet by categorizing and ranking public websites using automated programs called “spiders” and other information gathering technology. Search engines analyze the content, code, and “popularity” of a website, then index some or all of its pages, ultimately associating each page with keywords or phrases that a user user might submit during a search.


Search Engine Optimization. This is a multi-part and ongoing process intended to increase the number of visitors to a website’s pages by achieving higher web search results and visibility when a search engine (such as Google or Yahoo!) is used. Essentially, the higher a website ranks in the results of a search for specific words or phrases, the greater the chance that the site will be visited by a search engine user.

Screen Printing

Screen printing is the printing process of forcing ink, by pressing with a squeegee, through a mesh netting and onto the object to be printed. Although the actual printing process can be automated, all of our projects are completed by hand. We focus on limited-edition pressings of 30 to 80 posters, typically 13″ x 20″ in size, with up to four colors printed onto acid-free fine art paper.

Shopping Cart

Software that allows customers on an eCommerce website to select items they wish to purchase and store them in a virtual shopping cart. Customers can view, add or delete items in their shopping cart before making their electronic purchase. Sometimes called “shopping basket” or “shopping bag”.


Uniform Resource Locator. The standard address of any resource on the Internet that is part of the World Wide Web (WWW). One uses a URL by entering it into a Web Browser. Typically:

Web Browser

A computer software application that interprets and displays web pages. Chrome, Internet Explorer and Firefox are commonly used web browsers.

Web Host

A company that stores and hosts websites and delivers those sites for viewing on the Internet. There are thousands of web hosting companies to choose from, and we can help you set up and configure your email and web hosting to suit your needs. Our website is hosted by Lunar Pages, and we’ve found them to be quite reasonable and reliable.